WayBetter, founded in 2010 in New York, is a pioneering behavior change company. It redefines weight management through gamification, social support, and accountability, applying psychology, neuroscience, and behavioral economics. Known for making healthy habits enjoyable, WayBetter has helped 1.3 million players lose 14 million pounds. It also offers a GLP-1 companion app, partnering with healthcare providers to boost therapy outcomes.
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