El Pum Pum Latin Festival: Chencho Corleone EL Alfa Zion and Lennox & Jowell Y Randy in Atlanta, GA

El Alfa "El Jefe," from Santo Domingo, is a top Dominican urban music artist known for bringing DEMBOW to global fame. He has 3 Platinum and 4 Gold RIAA awards. He collaborated with J Balvin and Major Lazer, reaching global charts. His albums "Disciplina" and "El Hombre" gained Billboard recognition. El Alfa owns "El Jefe Records" and is among Spotify's top 400 artists, with 11M YouTube subscribers and 6B views.

Ryan Castro, Colombian artist from Medellín, blends reggaeton, merengue, and romantic vibes. Known for hits like "Mujeriego," he's loved for his unique style and energy.