Auburn Rodeo 2024 in Opelika, AL

Parker McCollum, a singer/songwriter and multi-instrumentalist, released "Gold Chain Cowboy" with MCA after his acclaimed EP, "Hollywood Gold." Known for his No.1 hits "Pretty Heart" and "To Be Loved By You," he debuted on late-night TV with Jimmy Kimmel. A committed performer, he sold out over 40 shows in 2021, including venues like the Grand Ole Opry and RODEOHOUSTON. McCollum won the ACM New Male Artist and CMT Breakthrough Video of the Year awards in 2022.

Flatland Cavalry, a Lubbock-based country band, is known for their bright country ballads and gritty folk. Formed in 2012 by Cleto Cordero, their debut EP, "Come May," gained mass attention. With albums like "Humble Folks" and "Welcome to Countryland," they paint West Texas with honest storytelling.

Alexandra Kay, born in Missouri, is a country music singer-songwriter known for her heartfelt storytelling. She starred on Netflix's Westside and rose to fame with her debut album "All I've Ever Known," which hit Billboard's Top 10 Country Albums chart. Alexandra has millions of social media followers and joined Jelly Roll on tour. Her music includes the catchy single "Cupid's A Cowgirl."