Antioquia-born Blessd, a standout in urban music, is known for hits like "Medallo" & "Dos Problemas Remix". With albums like "HECHO EN MEDELLIN" & "Siempre Blessd", he taps global charts, collaborating with stars like J Quiles & Lenny Tavares.
Born in Santo Domingo, El Alfa "El Jefe" is a leading Dominican dembow artist. Known for hits & collaborations with J Balvin & Major Lazer, he holds 3 Platinum & 4 Gold RIAA certifications.
FEID, also known as FERXXO, hails from Colombia, excelling in REGGAETON with ventures into ELECTRONIC, REGGAE, HIP HOP, R&B, and AFROBEAT. Known for energetic songs that resonate broadly, he is celebrated for both his musical versatility and his vibrant live performances.
Latin GRAMMY winner Eladio Carrión, a standout in Spanish Trap & Reggaeton, has 6 hit albums with 4 in Billboard’s top 10. Known for dynamic freestyling; he’s worked with Bad Bunny, Daddy Yankee & more. Achievements include a Latin Grammy & Billboard Hot 100 hit "Coco Chanel".
Grupo Firme from Tijuana, formed in 2013 with Sinaloense roots, shifted from underground corridos to versatile style under Music VIP Entertainment in 2017, gaining international fans.
Nicky Jam, born in Boston, is a reggaeton star known for hits like "Travesuras" and "El perdón." He collaborated with Daddy Yankee and Enrique Iglesias, winning numerous awards including a Latin Grammy for "El perdón."
Singer-songwriter Becky G, born in California, is known for hits like “Mayores” and “Sin Pijama.” She starred in "Power Rangers" and appeared on "Empire." Becky toured with Katy Perry and Demi Lovato and collaborated with Daddy Yankee and Bad Bunny, among others. Honored as a leading Latina entertainer, she won the 2020 Premios Juventud Agent of Change award for her activism. Becky hosts the “En La Sala” podcast and launched Treslúce Beauty, celebrating Latinx culture.
Ozuna, a Puerto Rican reggaeton star known for positive lyrics and world records, has collaborated with artists like Anuel AA and Cardi B. Hits include "La Ocasión" and "Baila Baila Baila."
Born in Puerto Rico, Don Omar, "El Rey" of reggaeton, debuted with the platinum 'The Last Don' in 2003. Known for hits like "Reggaeton Latino," his music, often deep and reflective, commands widespread Latino appeal. He topped charts with albums like 'King of Kings' and won at the 2012 Latin Grammy Awards. Collaborated notably with Farruko, Natti Natasha, and more.
