Carlos Vives

Carlos Vives, a Grammy and Latin Grammy-winning Colombian artist from Santa Marta, blends traditional styles like vallenato with pop and reggaeton. Known for hits like "La Bicicleta" with Shakira and "Canción Bonita" with Ricky Martin, he has sold millions of records and received numerous awards. Vives collaborated with artists such as Rubén Blades and Sebastian Yatra. Founder of Gaira, he promotes local talent and has widely influenced Latin music.