La Nueva Estrategia and Banda Machos

Banda Machos, from Jalisco, Mexico, are renowned for pioneering the la quebradita style by blending banda, ranchera, and cumbia. Known for hits like "ZapaMambo," they won a Lo Nuestro Award in 1993 and a Grammy nomination in 2006. With collaborations including Juan Gabriel and Joan Sebastian, their music resonates internationally, topping charts with singles like "Cuatro Meses" and "El Sonidito (Ruidito)." They expertly embraced digital media, achieving massive YouTube views, while selling out concerts globally.