The Avett Brothers are known for acclaimed albums like I And Love And You and True Sadness, which earned two Grammy nominations and hit #1 on Billboard charts. Inducted into the North Carolina Music Hall of Fame in 2016, the band was also the subject of the documentary May It Last.
Greenville, South Carolina native Marcus King fronted the Marcus King Band before making his solo debut with the GRAMMY-nominated album El Dorado in 2020. He followed it with Young Blood and MoodSwings, while also hosting his annual Family Reunion music festival.
Ethan Regan, born in Raleigh and raised in Charlotte, NC, is a multifaceted artist known for his emotive blend of folk, rock, and hip-hop. "Durham" went viral, and tracks like "My Fault" and "Secrecy" followed suit. He's toured with Rainbow Kitten Surprise, Chelsea Cutler, and Jeremy Zucker, and headlines packed venues.
Alabama-born country artist Kashus Culpepper developed his husky, soulful sound after starting his music journey while deployed with the Navy in Spain. He signed with Big Loud Records, toured with Leon Bridges and Darius Rucker, and released his debut album Act I.
Greenville, South Carolina singer-songwriter Nikki Lane blends vintage honky-tonk country with indie-rock bite. She broke out with Walk of Shame (2011) and All or Nothin' (2014), produced by Dan Auerbach; Denim & Diamonds (2022) was produced by Josh Homme.
West Virginia-born singer/songwriter and multi-instrumentalist Sierra Ferrell rose in roots music with acclaimed Rounder Records debut LP Long Time Coming, won Americana Emerging Act of the Year, and collaborated with Margo Price and Old Crow Medicine Show.
Colorado-born indie folk-rock band now based in Seattle; founded by Mitch Cutts, Nic Haughn & Jakob Ervin. Hit songs “Evergreen” (2x Plat, Spotify Billions) & “Lake Missoula” (Gold).
Barrett, an indie-folk/Americana artist from Boone, North Carolina, captivates with a powerful voice and vivid storytelling. Known for blending traditional Americana with modern indie-folk, Barrett gained recognition for the viral song "White Laced Gown." Collaborations include "Evergreen Lover" with Evan Honer.
Born in New Orleans, Britti blends rich musical heritage with influences from Diana Ross to Beyoncé. Her debut album, produced by Dan Auerbach, showcases her soulful, heartfelt style.
