Phora

Anaheim, California's Marco Archer, known as Phora, crafts introspective hip-hop and R&B. A former tattoo artist, he built his Yours Truly label, known for narrative rhymes about personal struggles. His albums, including "Yours Truly Forever" and "Lucky Me," have charted, featuring collaborations with Jhené Aiko and Kehlani. He's recognized for his independent spirit and impactful storytelling.