Rock the South

Detroit-born Kid Rock is a platinum-selling country rap-rocker known for hits like "Bawitdaba," "Cowboy," and "All Summer Long." He shot to fame with his 1998 album Devil Without a Cause, which went seven-times-platinum. With a style that blends rock, hip hop, country, and heavy metal, Rock has collaborated with legends like Sheryl Crow, Bob Seger, and Martina McBride. Notable albums include Cocky, Rock N Roll Jesus, and Sweet Southern Sugar. His energetic persona and knack for genre-blurring have made him a standout in the music industry.

Rock the South, born in Alabama in 2012, is a premier country music festival known as "the biggest party in the South." It blends country and rock, showcasing major stars and rising artists. The event originated as a community fundraiser, consistently donating to local charities. It is celebrated for its laid-back atmosphere and Southern hospitality.

Ole 60, a country/alt-country band from Hawesville, Kentucky (formed 2023), blends Appalachian storytelling with grunge, southern rock, and folk. Known for hits like "smoke & a light" and "Thoughts of You", their debut EP, Three Twenty Four, and album, Smokestack Town, earned acclaim. They boast a Grand Ole Opry debut and People's Choice Country Award nominations.