Grupo Frontera is a five-member Mexican music group known for norteño and cumbia sounds. They collaborated with Bad Bunny on the chart-topping hit un x100to, which reached number one on the Billboard Global 100. They also won a Latin Grammy for Best Norteño Album.
Sueños Festival, founded in Chicago in 2022, is a vibrant annual celebration of Latin music and culture. It showcases a diverse range of genres including reggaeton, Latin trap, salsa, bachata, regional Mexican, Latin pop, and electronic music. Known for its star-studded lineups and immersive cultural experience, the festival significantly contributes to Chicago's economy and supports local Latin communities.
Don Omar, born William Omar Landrón in Puerto Rico, is a pioneering reggaeton superstar. A former church preacher, he became a genre leader known for hits like Reggaeton Latino and landmark albums including The Last Don and the Latin Grammy-winning MTO2.
Tito Double P es un cantautor de música mexicana con un sonido acelerado bélico. Su carrera despegó tras el lanzamiento de su sencillo debut DEMBOW BÉLICO en 2023, en colaboración con Joel De La P y Luis R Conriquez, y con el sello Double P Records.
Argentine star Maria Becerra made history as the first Argentine woman to headline River Plate. She released her third album Quimera with major collaborations and performed at Coachella, Viña del Mar, Times Square, and the 2026 FIFA World Cup final.
Chan, a South Korean R&B and Contemporary R&B artist, debuted in 2019. Known for a soulful, husky voice and infectious tunes, Chan blends classic R&B with modern electronic influences. Popular songs include "Cold Hands," "In Winter," and "Don't Touch Me, Plz." Albums like "Look at Me!!!" and the collaborative "Hanchan Shop" showcase a unique sound. Chan has collaborated with artists such as Peakboy, HAAN, and Crush, and is recognized for songwriting, including co-composing NCT WISH's "Surf."
Dei V, born David Gerardo Rivera Juarbe in Carolina, Puerto Rico, is a Latin trap and reggaeton artist. His bicultural upbringing influenced his melodic flow and lyrics on street life. Known for albums like "¿Quién es Dei V?" (2024) and "Underwater" (2025), he gained a Premio Tu Música Urbano nomination. Dei V has collaborated with major artists including Bad Bunny, Karol G, and Myke Towers, and his song "VeLDÁ" charted on the Billboard Hot 100.
Nsqk, born Rodrigo Torres in Monterrey, Mexico, is a Mexican-American rapper, singer, and producer. He blends pop, rap, R&B, rock, and EDM, known for his experimental and genre-blurring style. His acclaimed 2024 album, "ATP (Aún Te Pienso)," garnered global recognition, including a Rolling Stone "Best Albums" nod. He co-founded "No Pedí Permiso" and collaborated with artists like Álvaro Díaz.
Peso Pluma, a groundbreaking Mexican artist, blends unique style with hits like "GÉNESIS." He’s a GRAMMY winner, first Mexican at VMAs/EMAs, and worked with Cardi B, Karol G, and more.
Colombian singer-songwriter and multi-GRAMMY winner, Shakira has sold 95M+ records. She’s won 4 GRAMMYs and 15 Latin GRAMMYs; the most-viewed female Latin artist on YouTube (27B+ views) and most-streamed on Spotify.
El Alfa El Jefe, born Emanuel Herrera Batista in Santo Domingo, is a Dominican urban music artist and producer who popularized dembow globally. Active since 2007, he has released albums like Disciplina and El Hombre, earned RIAA platinum and gold certifications, and launched El Jefe Records.
GORDO is the underground project of American/Nicaraguan star Diamante Anthony Blackmon, known for harder dance styles. He produced half of Drake’s album Honestly, Nevermind. He has performed at Coachella, Lollapalooza, and Tomorrowland, charted a #1 US Dance Album, and been honored as Billboard’s #1 Producer.
Born in Baja California, Oscar Maydon crafts a unique blend of pop, Latin folk, and Mexican music. Known for hits like "Fin de Semana" & "Antidoto," he's collaborated with Natanael Cano, Tyga, and more. His albums include GXLE <3 and Distorsión.
El Malilla es un reggaetonero mexicano de Valle de Chalco, Estado de México, precursor del reggaeton mexicano y fundador de La Esquina INC. Primera imagen mexicana de Jordan, ha tocado en Coachella y Lollapalooza y supera 100M reproducciones.
Argy: electronic dance visionary blending cinematic sci‑fi/mystic sound + striking visuals; New World/NEWORLD II scored Gold hits “Aria” & “Sierra”; EDC, Dreamstate, Tomorrowland, Cercle.
Caleb Calloway, a multiplatinum producer, has 22 billion streams and Latin Grammy nods. Known for hits with Bad Bunny and Daddy Yankee, he’s reshaping urban music.
