"I Love The 90's" is a celebrated concert series created by Universal Attractions Agency, known for its immersive celebration of 1990s hip-hop and R&B. The tour features a revolving lineup of iconic artists, including Vanilla Ice, Rob Base, Color Me Badd, and All-4-One. Audiences enjoy chart-topping hits like "Ice Ice Baby," "It Takes Two," and "I Swear," reliving the era's vibrant music and culture.
Grammy-winning R&B quartet All-4-One is best known for timeless ballads like So Much In Love and the massive global hit I Swear. Internationally recognized for selling over 22 million records, the California group achieved historic chart success and released eleven albums.
The I Love The 90s tour, launched by Universal Attractions Agency in 2016, is a celebrated concert series known for its vibrant throwback to the 1990s. It features a rotating lineup of iconic hip-hop, rap, and R&B artists like Vanilla Ice, All-4-One, Young MC, and Rob Base. The tour delivers high-energy performances of chart-topping hits such as "Ice Ice Baby," "I Swear," and "Bust a Move," creating an arena-sized dance party filled with nostalgia.
Atlanta party rap duo Ying Yang Twins broke through nationally with their 2003 collaboration with Lil Jon, Salt Shaker. Signed to TVT, they released hits like What's Happnin! and Wait (The Whisper Song), and appeared on Britney Spears' In the Zone.
Miami-born rapper Vanilla Ice scored a 1990 No. 1 hit with "Ice Ice Baby" and the album To the Extreme, which spent 16 weeks at No. 1 and sold over seven million copies. He starred in the 1990 film Cool as Ice, then later released Mind Blowin'.
Harlem rapper Rob Base (Robert Ginyard) rose with DJ E-Z Rock on the 1988 multi-platinum hit It Takes Two, a hip-house touchstone. The single and album went platinum, earning Spin Single of the Year. His 1989 solo LP was The Incredible Base.
Color Me Badd is an American contemporary R&B group formed in 1985 in Oklahoma City. Best known for “I Wanna Sex You Up,” “I Adore Mi Amor” and “All 4 Love,” they’ve sold 12M+ records, earned 2 Grammy noms, and won Soul Train and AMAs.
Marvin Young, aka Young MC, is a rapper with an economics degree from USC. He wrote Tone-Loc hits Wild Thing and Funky Cold Medina, then scored a Grammy-winning Top 10 smash with Bust a Move; album Stone Cold Rhymin' went platinum.
