West Virginia-born Sierra Ferrell, a multi-genre roots artist, has won Americana's Emerging Act Award. Known for her debut LP, "Long Time Coming," and dynamic live shows, she's collaborated with Margo Price and Old Crow Medicine Show.
Willie Nelson, born in Abbott, Texas, shaped country music with hits like "Crazy" & "Blue Eyes Crying in the Rain." Known for the outlaw movement with Waylon Jennings and hits across genres like jazz and rock, he's also a Grammy-winning artist and an actor, famed for his unique hybrid style and collaborations like The Highwaymen.
Dwight Yoakam, a GRAMMY-winning artist with over 25 million albums sold, has 12 gold and 9 platinum albums. Famous for hits like "Purple Rain" cover, he's also a noted actor in films like *Sling Blade* and *Logan Lucky*.
Founded in 1970 by Ray Benson in Paw Paw, WV, Asleep at the Wheel revitalized Western swing, blending genres and earning multiple Grammys. Known for hits like "Choo Choo Ch'Boogie," the band collaborated with icons like Willie Nelson. Celebrated 50 years with "Half a Hundred Years."
Shakey Graves, from Austin, Texas, creates unique fan experiences with customized CDs and scavenger hunts. Known for his innovative music release strategies and engaging with fans on a personal level.
Shane Smith & the Saints, a Texas band, blends country, folk, and roadhouse rock. Known for "Fire in the Ocean," they sold out Red Rocks and appeared on Yellowstone.
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