Memphis rapper Moneybagg Yo is known for gritty rhymes about street life. A prolific artist since 2012, he achieved chart success with his 2017 mixtape Federal 3X, 2020's Time Served, and the number one hit album A Gangsta's Pain in 2021.
Memphis hip-hop artist GloRilla broke out with her 2022 hit FNF (Let's Go), later signing with CMG and Interscope Records. Known for chart-topping hits like Yeah Glo! and Wanna Be with Megan Thee Stallion, she released her acclaimed debut album GLORIOUS and earned multiple Grammy nominations.
Louisville, Kentucky rapper EST Gee makes realist Southern trap documenting day-to-day life. After self-released mixtapes, he signed with Interscope for the gold-certified 2021 project Bigger Than Life or Death. His debut album, I Never Felt Nun, reached the Billboard 200 Top Ten.
Sacramento rapper Mozzy, signed to EMPIRE, reached the mainstream after appearing on the Grammy-nominated 2018 Black Panther soundtrack. Known for a decade of celebrated albums and collaborative projects, he released the compassionate album Beyond Bulletproof in 2020.
Memphis rapper Yo Gotti rose from the '90s underground to mainstream success with hits like "Rake It Up" and "Down in the DM." Known for gritty street rap, he’s worked with Lil Wayne, Kanye West, and Lil Baby, achieving multiple gold and platinum records and consistent Top Ten Billboard albums.
Memphis rapper Blac Youngsta broke nationwide in the late 2010s after signing with Yo Gotti and Epic. Known for hits like Hip Hopper and Booty, he released albums including 223, Church on Sunday, and the collaborative Code Red with Moneybagg Yo.
Louisiana-born, Memphis-raised Southern rapper Big Boogie is signed to Yo Gotti's Collective Music Group. Known for tough, edgy tracks reflecting street life, he has released projects like Final Nightmare, Underrated, and Ether, alongside collaborations with Moneybagg Yo and Yo Gotti.
Lil Poppa, from Jacksonville, FL, is known for his soulful storytelling and powerful wordplay. His hit tracks like “Purple Hearts” and “Nightmare on Elm St.” have garnered millions of views, showcasing his heartfelt delivery and hard-hitting lyrics. Starting from a homemade studio at 12, he rose to fame before signing with Interscope Records.
