FESTIVAL ARRE PEPSI BLACK (General Sábado) in Monterrey,

Luis R. Conriquez, from Sonora, Mexico, is a modern corridos and banda artist known for hits like "El Buho." Signed to Kartel Music, he's released 10+ albums, collaborated with Peso Pluma and Grupo Firme, and boasts 50M+ views on his top video.

Grupo Firme, formed in Tijuana in 2013 with Sinaloa roots, blends versatile musical styles. With frontman Eduin Caz, they've achieved sold-out success across the Americas. Managed by Isael Gutiérrez, their impactful collaboration with Music VIP Entertainment in 2017 elevated their career, transitioning from underground corridos to mainstream acclaim. Their "¡Y Puro Grupo Firme!" catchphrase underscores their popularity.

Chicago-based Los Horóscopos de Durango, led by sisters Vicky and Marisol Terrazas, pioneered the female-led duranguense style, winning Latin Grammys and Billboard awards. Known for hits like "Nos Acostumbramos," they've collaborated with Edwin Luna and Gloria Trevi, selling out venues across the Americas.