Born Percy Miller, New Orleans-raised rapper and No Limit Records CEO Master P built a hip-hop empire in the 1990s. Known for street-level hardcore rap and the 1997 platinum hit Make 'Em Say Uhh!, he also ventured into acting, filmmaking, and sports.
Erykah Badu is a Dallas-born progressive R&B and neo-soul singer, songwriter, and producer. She rose to fame with her multi-platinum 1997 debut album, Baduizm, and its Grammy-winning hit On & On. Known for albums like Mama's Gun, she has won multiple Grammy Awards.
Formed in Atlanta in 1995, contemporary R&B group Jagged Edge is known for hit albums like the multi-platinum J.E. Heartbreak and chart-topping crossover singles such as Let's Get Married and the Grammy-nominated Nelly collaboration Where the Party At. The original quartet features brothers Brandon and Brian Casey, Kyle Norman, and Richard Wingo.
New Orleans-born rapper Mia X made history as the first female artist on Master P's No Limit label. She released her debut album Good Girl Gone Bad in 1995, followed by Unlady Like, which reached the Top 20 album charts.
New Orleans rapper Fiend rose to fame with No Limit Records, contributing to Master P's hit Make Em Say Ugh. His 1998 solo album There's One in Every Family sold over a million copies, establishing his prominent legacy in Southern rap.
Atlanta party rap duo Ying Yang Twins broke through nationally with their 2003 collaboration with Lil Jon, Salt Shaker. Signed to TVT, they released hits like What's Happnin! and Wait (The Whisper Song), and appeared on Britney Spears' In the Zone.
Baton Rouge rapper Webbie signed with Trill Entertainment as a teenager. Known for his street-smart style, he released collaborative albums with Lil Boosie like Ghetto Stories and Gangsta Muzik, followed by his solo debut Savage Life and its multiple sequels.
Based in Ft. Myers, Florida, rapper Plies signed to Slip-N-Slide in 2004. He released his debut album, The Real Testament, in 2007, featuring the single Shawty. His subsequent albums include Definition of Real, Da Realist, and Goon Affiliated, which topped Billboard's rap chart.
Multi-platinum R&B singer-songwriter Lloyd returned from a 5-year hiatus with 2016’s Tru EP and RIAA Platinum title track. His 2007 gold album Street Love debuted No. 2 on the Billboard 200 with hits “You” and “Get It Shawty.”