Memphis hip-hop artist GloRilla broke out in 2022 with the hit single FNF (Let's Go), earning Grammy nominations. Signed to CMG and Interscope, she released the acclaimed debut album GLORIOUS and scored hits like Yeah Glo! and Wanna Be with Megan Thee Stallion.
Chicago rapper G Herbo helped invent and globalize drill music. Known for hits like Went Legit, he launched the Swervin Through Stress nonprofit. His work blends soulful hip hop and menacing drill, featuring collaborations with Juice WRLD and Wyclef Jean.
Cash Cobain, born Cashmere Lavon Small in the Bronx, New York City, is a rapper and producer. He pioneered "sexy drill" and "sample drill," blending traditional drill with R&B samples and a Jersey club bounce. Known for his unique production tag, he has popular songs like "Fisherrr," "Hoes Be Mad," and "Rump Punch." His debut album, "Play Cash Cobain," released in 2024, features collaborations with artists including Ice Spice, Drake, Don Toliver, and Justin Bieber. He earned a spot on the XXL Freshman list.
St. Louis rapper Sexyy Red broke through with her 2023 viral single Pound Town, leading to a Nicki Minaj remix and her mixtape Hood Hottest Princess. Influenced by 2000s Southern rap, she has collaborated with artists like Drake, Bruno Mars, and GloRilla.
YTB Fatt, born Cavon Deshawn Paige in West Memphis, Arkansas, is a prominent American rapper and songwriter. Known for his hard-hitting Southern hip hop and trap sound, he gained fame with "Shot Off Gumbo" after signing with Moneybagg Yo's Bread Gang. His albums "Who is Fatt" and "On Zai" charted, and he has collaborated with artists like Lil Durk, Lil Baby, and Moneybagg Yo. Popular songs include "Get Back" and "Conspiracy V2".
New Orleans rapper Rob49 draws on his life experiences to create vivid street rap. Emerging in 2020, he released multiple mixtapes before issuing albums like Welcome to Vulture Island and his charting debut, Let Me Fly. He has collaborated with Lil Wayne and Cardi B.
Hailing from Pompano Beach, Florida, hip-hop artist Loe Shimmy is known for his distinctive raspy voice and expressive lyricism. Using vivid wordplay to articulate intimate feelings, he has emerged as a standout member of Florida's flourishing rap scene.
Atlanta-born rapper YFN Lucci debuted in 2014 and entered the Billboard 200 with releases like Long Live Nut and Ray Ray from Summerhill. Known for hits such as Key to the Streets, Everyday We Lit, and Wet, he has earned multiple platinum certifications and collaborated with artists including Migos, Meek Mill, and PnB Rock.
Atlanta-born rapper YK Niece, Shanice Cameron, is a hip-hop artist recognized for her authentic voice and unapologetic style. She gained prominence with "Whim Whamiee" and collaborated on "Take Me Thru Dere" with Metro Boomin. Billboard ranked her among the hottest female rappers. Her distinct Atlanta sound is evident in songs like "There It Is" and "GOIN ON."